Gain People's Trust - Build a Personal Brand
I am not an influencer - never wanna be one. But still I learned the hard way that perception is reality.
A personal brand helps people know who you are, what you’re good at, and why they should trust or choose you. It can open doors to better jobs, clients, opportunities, and relationships because through your won content people see you as valuable, unique, and credible
“I wouldn’t be here, in Dubai, having this experience if it weren’t for building my brand,” my friend Nico said as we shot a small video at Atlantis the Royal, one of the most beautiful and unique beach resorts in Dubai.
The weekend had been packed. Nico and another travel partner had been focused on shooting content and experiencing Dubai’s venues, adventures, lifestyle, and its strong networking. “This is insane,” I thought. In just three days, we went into the desert, explored it with buggies, visited sky pools, met incredible local entrepreneurs, and got to know bars, restaurants, and the city itself.
At that moment, I realized how much personal growth and adventure had entered my life in under a year. I’ve created a new lifestyle filled with travel, adventure, networking, and learning from people ahead of me in business and life. Most importantly, I’ve built a strong circle of friends and connections—people who trust me. I’ve even acquired new clients, and this is just the beginning!
And this is something YOU can create too - through content creation and personal branding.
What’s a personal brand
A personal brand is the way you present yourself to the world. It’s how people see and remember you based on your skills, personality, values, and what you share online or in person. Think of it as your unique reputation and the impression you leave on others.
By producing and sharing content regularly on your chosen platforms—LinkedIn, Instagram, etc.—you can continuously warm people to your ideas, values, vision, and lifestyle. People can see what you're good at even before meeting you in person.
Example
A great example of this is Ryan Serhant, a real estate agent who built his personal brand by sharing regular content on YouTube and Instagram. He showed behind-the-scenes of his real estate business, offered tips on buying and selling homes, and shared his personal life, values, and work ethic.
Over time, his audience began to trust him, seeing how knowledgeable, authentic, and dedicated he was. By consistently posting videos of his property tours, client stories, and personal moments, Ryan became more than just a real estate agent—he became a relatable figure people admired and wanted to work with. This approach led to him gaining clients, building a network, and even launching a successful TV show. His personal brand became synonymous with expertise and trust, helping him grow his business significantly.
Trust is Built over Time
Trust is built gradually, and consistent content creation plays a crucial role in this process. When you regularly share photos, Instagram stories, or short LinkedIn posts, you're showing up in people's feeds and minds, offering value, and allowing them to get to know you over time.
Each post, whether it’s a snapshot of your work, a personal moment, or an insight into your business, helps paint a bigger picture of who you are and what you stand for.
As you consistently provide relatable, authentic content, people begin to see your expertise, values, and personality. This builds trust, as they feel they can rely on you to consistently show up and offer something of value.
People can trust you and be ready to buy from you - even before meeting to you in person for the first time. How cool is that? This strategy helps your negotiations and relationships, because people are willing to be influenced by someone they trust.
Lifestyle
For me, my personal brand has helped me build a lifestyle that goes beyond just business—it has shaped many experiences, adventures, and personal growth. I love traveling, personal development, innovation, and sophistication, and I’m a big believer that we should all cultivate a growth mindset.
By sharing my journey, values, and passions through content, I’ve attracted like-minded people and opportunities that align with the life I want to create. Whether it’s traveling to new places, trying new activities, or learning from others, my personal brand creates a roadmap for the experiences I want to have.
Over time, this has helped me build a lifestyle that reflects who I am, what I value, and the growth I’m committed to, leading to a more fulfilling and intentional life.
Outcomes of Your personal brand
Biggest outcomes of a personal brand are:
Attracting Opportunities: Whether it’s clients, job offers, speaking engagements, or partnerships, a personal brand helps you become known and sought after for the value you bring.
Building Trust and Credibility: Consistent content and authentic representation build trust with your audience, making people more likely to engage with you, work with you, or follow your advice.
Creating a Fulfilling Lifestyle: A strong personal brand allows you to shape your life around your passions, values, and goals, leading to meaningful experiences, personal growth, and a network of like-minded people.
How to start, you ask
To build your personal brand, start by identifying your biggest passions, values, and goals. This helps you create a clear and authentic narrative that resonates with others.
Let’s say you're passionate about dancing, travel, and cooking. Begin by sharing content that reflects these interests, like short dance tutorials, travel vlogs, and recipes you create from your journeys. As you post, connect the dots between your passions—perhaps sharing a dance inspired by the culture of a place you’ve visited or cooking a dish from a city you love. This way, your brand becomes a blend of your experiences and expertise. Consistency is key, so keep showing up and sharing your journey authentically.
Over time, by being true to yourself and offering value through your unique perspective, you'll attract an audience that shares your passions. This helps build trust, establish your personal brand, and open doors to opportunities like collaborations, partnerships, and a community of like-minded people.
Start today
It’s your turn. Write down your values, hobbies, aspirations, and start sharing your journey to achieve them.
Want me to write more about this topic?
If you wanna know more about personal branding, content creation, photography and how to create a your personal brand, get in touch with me here or in any of my channels. And you can also reply to this email with your questions.
Quote of the day
Every problem is a gift – without problems we would not grow
Tony Robbins
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Thanks for reading and have a good week ahead!
PS.: You can connect with me in Linkedin and IG as well.
Good description. I'd love it if you could tell us more about your community, skills, and experiences that have led to your success. Thanks for your post!